The sign market in the United States is growing. The industry is expected to grow about 2 percent by 2025, according to a recent study by ReportLinker.

As a primarily business-to-business (B2B) service model, the sign industry specializes in working with other business owners to fulfill their signage, graphics, and display needs. An important financial benefit for sign business owners is that most businesses need signs. They’re also looking for creative advice and knowledge about the latest signage trends so they can invest in a product that represents their business in an eye-catching way. So, here are some sign industry trends you want to keep your eyes on.

Personalizing Building and Storefront Signs

Retailers and business owners have had to change the way they reach consumers during the pandemic. As some people are still not comfortable with casual shopping, personalizing storefront and building signs is key to reaching new customers and giving them a reason to notice your business and walk in the door.
Help your clients make a great first impression and grab the attention of consumers by designing custom messaging that will resonate with their customers. At Image360, our franchise owners have the tools and ongoing training programs to keep up with the latest sign industry trends, so they can position their customers for success.

Digital Displays

Consumers want to get more information without having to ask a sales associate or employee for assistance, so more business owners are adding engaging digital displays. Full color LED signs allow businesses to communicate from a distance with text, video, graphics, images, and animation. They can make announcements, offer deals, and share other digital content with their customers. Another key benefit of a digital display is that it can be updated quickly.
Digital signage solutions are popular in airports, car dealerships, healthcare facilities, fitness clubs, restaurants, and more. If you’re not offering this service to your clients, it’s worth taking a closer look at how digital displays can connect you with a new revenue stream.

Outdoor Signs

Customized outdoor signs had a huge impact during the pandemic, allowing businesses to keep their doors open and meet evolving state and city health regulations. It became an important way to communicate “We’re open!” or “Happy Birthday!”

Businesses love the exposure that an outdoor sign brings. They also appreciate that outdoor signs can be personalized with vanity phone numbers or QR codes so they can track where new customers are coming from. For businesses that want to be conscious of the environment, recyclable or biodegradable signs are also a popular trend.
While outdoor signs are not as big and flashy as digital signs, they are more affordable, which makes them a popular part of a multi-pronged approach to marketing for most businesses.

Eye-Catching Mobile Signs

Custom vehicle lettering is a great option for your clients to advertise their business and display their personal style at the same time. Improvements in technology design, material, and installation makes this a sign industry trend that should be in your portfolio of products.

Using metallic colors, faux or matte finishes, texture, and color-shifting wraps are eye-catching trends that will get noticed by consumers. Even if a business already has several wrapped vehicles, they will want to change these designs over time so they’re not driving around with outdated imagery.

At Image360, we don’t outsource this work to a third-party contractor. Our franchise owners have the tools and training to design and create partial or full vehicle wraps and lettering that your clients will be proud to show off.

Join a Franchise That Leads the Way in Sign Industry Trends

Would you like to offer more signage industry trends to your customers? Image360 is the perfect franchise opportunity for sign industry professionals who want to own their own business in this growing market.We can help you gain new clients and stay on the cutting edge of industry trends. We make it a point to do the research and negotiate advantageous pricing for our franchise members, so they have the tools they need.
If you’re ready to learn more about Image360 franchise opportunities, download our free franchise kit, and get started today!