Signarama Franchise vs Image360 Franchise: Comparison

Perhaps motivated by the increased demand for signs since the start of the global pandemic, more and more entrepreneurs are looking at profit opportunities in the growing industry of signs, graphics and displays. If you are researching options to own a sign franchise, let’s break down a comparison between the Signarama franchise and Image360. We’ll look at fees, training and support, services offered and any additional benefits.

Signarama Franchise

Signarama is a sign and graphics business that began franchising in 1986. You can own a location by becoming a franchisee or converting your current location. They create and install signs, digital displays and other marketing materials for clients. Each of their stores is individually owned and operated by highly trained experts who serve their local community.

They provide franchisees with both on-the-job and classroom training to help prepare their location for launch, guiding new business owners through the process. They assist with financing options, site selection, lease negotiation and renovations. They provide software and set up computer systems in franchise locations.

They also provide ongoing support, offering proprietary software and marketing assistance among other programs. No experience is needed to open a location.

They are part of United Franchise Group (UFG), a parent company that owns numerous other franchise brands. 

Here is the cost breakdown for starting a new location:

	Signarama Franchise	Image360 Franchise
Initial Franchise Fee	$49,500	$40,000
Initial Investment	$119,713 – $313,782	$205,997 – $393,496
Cash Requirement	$60,000	$75,000
Royalty Fee	2%-6%	1.5%-6%
Ad Royalty Fee	1%+	2%
Terms of Agreement	35 years	20 years

*Source: Entrepreneur magazine

Image360 Graphics-Signage-Displays

The cost breakdown shows that the two brands are competitive in price, but Image360 gets you started with a lower franchise fee. You can become an Image360 Franchise Member by purchasing a location, converting your existing sign shop or adding an Image360 Center to your print business or any other business.** In one step, you’ll expand your offerings – and profit potential – to include graphics, signage and displays. We are very transparent about our franchise requirements because we want this to be a good fit for you, which is why it’s important that you know we’re more than just a one-stop resource for signs.

From start to finish, collaboration and consultation are our priorities. Our greatest strength is working with our clients from design and production to installation and service. Our expert teams focus on delivering superior quality signs, graphics and displays, all while ensuring we meet our customer’s timeframe and budget. We are a B2B franchise that focuses on building and growing client relationships to ensure their growth and our repeat business.

Why Choose Image360?

We provide a New Owner Training class where you learn how to successfully run your new sign business. It includes extensive education about advertising, business management, day-to-day operations, customer service, sales, staffing, sign making, and computers. Our ongoing support means we keep you apprised of the latest innovations and respond to your concerns quickly.

What sets us apart are exclusive programs like Performance Groups, where Franchise Members provide peer assistance, and our Profit Assessments, which provide valuable analysis of your Franchise Center.

Our Franchise Members benefit from the unsurpassed support provided by Alliance Franchise Brands – a world leader in marketing and visual communications.

Learn More About Image360

If you see the value in becoming an Image360 Center through purchase, conversion or add-on, submit this form for access to our downloadable franchise kit.

**Not all business models available in Canada