Print Marketing Trends You Must Watch in 2022
Print Marketing Trends You Must Watch in 2022
Starting a new year and a new fiscal quarter, most industries examine the latest trends to strategize for profit and growth. For those in the print industry, business looks strong in 2022, and well-positioned for expansion, if you keep up with the latest innovations.
Printed Marketing Materials Remain Strong
Print marketing trends show that print is still relevant and will remain so because customers like holding something tangible like direct marketing postcards in their hands. Plus, in the wake of a shift in the marketplace because of the pandemic, people remain acclimated to looking at printed graphics and signs.
In the year ahead, integrating with digital technology is key to evolving your business. Digital media drives customers to websites and that’s what most businesses want.
Direct Mail Stronger than Email
Another trend that will remain strong in 2022 is targeted direct mail. Direct mail remains a dependable messaging source and will stand out because many industries have concerns about the changing digital landscape with privacy issues from various digital platforms and the overall inundated marketplace with digital and email campaigns. With Google working on tweaking privacy issues with third-party cookies, more businesses are apt to look for sure-fire marketing strategies and will steer clear of digital ads.
Studies show that while direct mail and email marketing campaigns get similar response rates, direct mail campaigns generate purchases five times larger than email campaigns. Having a direct mail message in a consumers’ physical mailbox, for example, allows them to hold a tangible ad or promotion and give it more consideration than if it landed in their email.
Materials, Colors and Coatings
In the last two years, the print industry has focused on bright colors, interesting finishes and shapes in direct response to consumer’s needs because of uncertainty during the pandemic. The strategy was to improve consumer trust and optimism.
Moving into 2022, experts are seeing trends toward engaging the five senses allowing customers to have extended physical interactions with your print. A print marketing trend is trying different finishing options or coatings like “foiling” which will add a shiny metal appearance, “embossing” which adds a raised finish, “laminations” to reflect light and “Spot UV “for a shiny contrast.
Color-wise there will be a more monochromatic trend with minimalism and more subtle colors to evoke a sense of calm and comfort, perhaps signaling the calm after the two-year pandemic storm. Look for simple packaging with new prints and designs.
We will see a continued trend toward working with recycled and sustainable paper and other materials. Consumers are very concerned with sourcing and print businesses adept in addressing those issues may improve their customer base and loyalty.
Large Format Printing Business
Large format printing is perhaps the biggest innovation poised for growth in the printing industry this year. If you want to keep up with print marketing trends, this is a must-have. Large format printing, also called wide format printing, refers to projects that require specialized printing equipment which will accommodate larger printing projects such as posters, large maps or charts, store displays, trade show wall panels, blueprints, banners, and large-scale advertisements such as building wraps.
Print businesses that have this capability will best service their clients in industries including advertising, trade shows, hospitality, construction and education.
Industry experts say wide format is the new way people are marketing. Retailers are utilizing every surface to get their messaging across. We are seeing ads on windows, walls, and floors. Wide-format printing has shown that messaging can be changed quickly and relatively inexpensively. It’s this consumer demand that is driving the necessity for print companies to have wide format printers.
For print businesses that don’t have the capability to do large format print, you will have difficulty competing in the marketplace. The cost to purchase one is anywhere from $5,000 to upwards of $20,000 depending on the brand and capabilities.
Image360 is a Print industry Leader
An opportunity to consider is owning a franchise that specializes in wide-format printing like Image360. We specialize in visual communications solutions and lead the industry in 3D Signage and dimensional letters, wall graphics, window graphics and vehicle graphics—all products we provide customers using wide format printers.
The printing industry is positioned for explosive growth and Image360 is a leader in the market. There are three ways to become a Franchise Owner; through purchase, conversion, or adding-on an Image360 Center to your print business or any other business. In one step, you’ll expand your offerings and profit potential to include graphics, signage and displays.
Are you ready to take a bold step and become well-positioned as a leader in print marketing trends? If so, submit this form, and our franchise development team will be in touch.